Pacific Neuroscience Institute

For the past three years, I have worked with the Pacific Neuroscience Institute team to support their digital presence through social media planning and content creation. My role focused on developing and executing monthly content calendars, designing graphics, and collaborating with the PNI marketing team and, at times, directly with providers to gather copy and source visuals for upcoming campaigns.

Working within PNI’s brand guidelines, I helped shape a consistent and engaging visual language across their social channels. I also contributed to the creative development and production of original photo and video shoots that supported both organic content and patient-facing campaigns.

During my time with PNI, we saw meaningful growth in follower count and engagement across platforms. These results were driven by a more strategic and collaborative approach to content planning and visual storytelling.