boistrus Jewelry

Boistrus is my jewelry line that explores storytelling, texture, and transformation. Over the past few months, I led a full rebrand to realign the visual identity and tone of the brand with the work itself.

I redesigned and rebuilt the website to reflect the new direction, creating a more intuitive and elevated digital shopping experience. I also creative directed a new branding shoot, guiding the process from concept and casting to final imagery, to visually express the updated brand language.

Alongside this, I have been building our presence on social media, focusing on curated storytelling, behind-the-scenes content, and creating deeper connections with the Boistrus community.

I am currently planning a brand launch event that will bring the collection to life through an intentional shopping experience, immersive space design, and collaborations with other local creators.

Every piece in the collection is designed and handmade by me using sterling silver, pearls, abalone, and carefully sourced stones and beads. From concept sketches to sourcing, fabrication, and polishing, I have led every step of the creative and production process.